It has been launched to help start-ups and corporates learn from each other, through great conversations.
The team have already created four episodes. The latest one – which went out yesterday (Monday) - talks to ARM co-founder Jamie Urquhart. This fascinating conversation covers the ARM founding story, product development, market positioning, customer centricity, company culture, going public, Cambridge Black Hole thinking, and so much more!
Episode one discusses insights gathered from the recent Billion Pound Scale-up Challenge, diversity on conference panels, founders selling internally, hiring corporate engineers into start-up environments, politics and psychological safety, product development being led by sales, and focus.
Ellie Hardwick joins Adelina and James in episode two, where the focus is on how start-ups can effectively sell into corporates. Ellie has founded a FinTech start-up and holds senior executive roles in major banks.
And in episode three Dimitar Stanimiroff shares his Silicon Valley experience of data driven sales. Dimitar led Stack Overflow in Europe, and then formed his own company Heresy. He talks about how being data driven leads to predictable, repeatable results.
More about the podcast hosts
Adelina works in tech start-ups and corporates, enabling geeks at all levels to talk to each other, and she helps start-ups from Cambridge University to secure investment.
James has worked in corporate innovation and experienced the fabled unicorn journey in the USA. Today he runs the Bradfield Centre in Cambridge where they help tech companies scale.
So why a podcast?
Adelina said: “I was talking to a few start-ups and corporate executives about some of the real challenges they face, and I was talking to James about this. We decided we could cover real stories, real situations and talk openly about how we could resolve certain challenges that scale-ups and corporate executives face.”
James added: “You have the challenges that scale-ups face as they grow their businesses, the stuff that corporates have to deal with on a day to day basis, where they overlap, try to do business together, and how they can learn from each other.”
The podcast is produced by Carl Homer (Cambridge TV) and the branding was created by Tanya and Anne-Marie at Carbon Orange.
If you have questions for Adelina and James, or suggestions for future guests, get in touch.
The podcasts are available on iTunes | SoundCloud | Spotify | Stitcher | YouTube
Cambridge TV is running a one day podcast masterclass on Wednesday 30 January, from 9.30am to 5.30pm.
Learn:
- how to script a podcast format, making it quick and easy to write consistent shows every episode
- how to get your podcast onto all the major platforms and measure results
- how to choose audio versus video podcast formats
Further details are available at: http://www.cambridgetvschool.co.uk/podcasts/