Baker-Smith has an extensive track record in global electronic sales and will be focused on building up the sales channel and field support networks, utilizing his extensive experience in the global smartphone market to secure customers and drive revenue.
Tim Haynes, CEO, Nujira commented: “Over the last year we’ve seen a huge increase in demand from customers in Asia, especially as TD-LTE network deployments have grown. Nujira has ambitious plans and Hugh will play a crucial role as we ramp up our activities to deliver in this region. Hugh’s wealth of contacts and experience within the smartphone market and strong technology background will strengthen our abilities to support our customers, not only in Asia but globally.”
Baker-Smith has more than 20 years’ experience of direct sales, distribution and licensing for global electronics corporations including as VP Sales and Marketing for ELK Corporation, a leading supplier of touchscreens to mobile phone manufacturers. During his career to date he has been instrumental in driving international sales growth and establishing sales teams in China, Japan, Taiwan and Korea as well as in Europe and North America. Previously he was Sales and Marketing Director for Pelikon Ltd, a world leader in the development and commercial application of pSEL technology.
Commenting on his new role, Baker-Smith said, “This is the milestone year for Envelope Tracking as ET chips become adopted as a standard component in 4G smartphones and tablets. Having pioneered the use of Envelope Tracking, Nujira is in a unique position to support mobile device manufacturers through this market transition. The opportunity for expanding the global sales channel is huge and I’m really looking forward to supporting the company in this task.”
About Nujira
A global wireless chip company headquartered in Cambridge, UK, Nujira is enabling the design of cost-effective multi-mode, multi-band mobile handsets that deliver faster data rates, longer battery life, and better coverage through the implementation of easy-to-use ET systems.
Nujira’s mission is to dramatically reduce the energy consumption of mobile devices, ultimately helping to increase battery life and reduce heat dissipation. The company’s patented Coolteq® Envelope Tracking chips dynamically modulate the power supply to the RF PA in line with the amplitude of the transmitted signal, enabling the creation of highly efficient RF Power Amplifiers for smartphones and other portable wireless devices.
Founded in 2002, Nujira’s tried and tested ET products have been leading the industry for the last 12 years. Employing over 60 people, Nujira is funded by leading European venture capital institutions and has gained significant ongoing commercial engagements with a number of leading smartphone manufacturers.
For more information, please visit www.nujira.com, follow us on Twitter @nujira_et or view our Tumblr http://nujira.tumblr.com/
*******
Press contact:
Ben Smith/Andrea Berghall/Alex Warren
EML Wildfire
Email: [email protected]
Phone: +44 20 8408 8000
Nujira contact:
Jeremy Hendy, VP Marketing
Email: [email protected]
Phone: +44 1223 597 900