Onespacemedia was commissioned to redesign SynbiCITE's website and refine the brand to help the organisation achieve its objectives.
Refining an existing brand
As part of the site's redesign, it was important to evolve the SynbiCITE logo in a way that was consistent with the new aesthetic. Onespacemedia simplified and modernised the brand with a larger, clearer type and a simpler colour palette, as well as making calculated modifications to the logo's spacing.
Data model
The SynbiCITE site architecture is a driven by a relational database that connects people, organisations and partners to provide a holistic network of synthetic biology professionals and associations. Spanning the academic and industrial, the SynbiCITE network is fully manageable through the site's content management system and simple to modify and update.
Solid UX strategy
A large site with lots of interconnected content needs design decisions founded in solid UX principles. The card-driven design, selective colour palette and clear navigation was designed to simplify and elevate the user's experience throughout a varied collection of multimedia content.
Modern UI design
Balancing a site's user interface components is a significant part of ensuring a clear, measured design system across mobile, tablet and desktop platforms. A clear, minimal typographic system and icon set, set against structured in-page content was key to ensuring the clarity of large volumes of scientific and commercial information.
"SynbiCITE is working at the very forefront of the commercialisation of synthetic biology. It was a pleasure to work with a forward-thinking, science-led organisation with such a focus on education, communication and the real application of world-leading science - and we're thrilled with the result," said Thomas Rumbold, Head of Operations, Onespacemedia.
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