Welcome to the second instalment of the Spirus online marketing blog series.
In our first outing we discussed why it is so important to make an immediate impression on browsers: a website has a maximum of 8 seconds to convince a new visitor that it’s worth sticking around.
One of the best and fastest ways to grab attention - and keep it - is with video. The statistics are there to back us up: video is one of the most important things you can be doing with your website to engage visitors and start building a relationship with them.
And here’s why:
- It increases dwell time on your site.
- It can: let potential customers see the person or people behind your business; convey your brand’s personality; make people relate to your business, engage with it, and start to build that all important marketing tool - a relationship.
- It can very quickly get across an awful lot of information which most people simply won’t bother to read. Listening is much less effort.
- It’s everywhere. Thanks to vast improvements in broadband, WiFi and mobile internet technology, most people now have access to video wherever they are. And don’t forget that includes you: in meetings, at conferences or exhibitions. Your videos can always be on hand as a vital and compelling sales tool.
- As a multimedia vehicle it can show off your product or service like nothing else. You can show your product working, have testimonials from real customers, conduct interviews, or just make people laugh. It’s all valid stuff!
- It doesn’t slow you down. Thanks again to technology’s ongoing evolution, video file sizes no longer slow sites down to a noticeable degree.
- It’s sharable. With a surge in video sharing sites and their popularity, and the ease of sharing video on all social media platforms, it’s never been easier to access a much wider audience with your video.
- It helps boost SEO and can help drive traffic to your site.
- It doesn’t have to be expensive to get videos produced.
Recently we added this video to our website and immediately saw positive results. The website’s bounce rate has gone down by 15-20% on average, whilst both duration of visits and number of page views nearly doubled.
These days websites are more than just a functional business overview: they are the multimedia representation of your entire business. You can offer practical help and advice, unrivalled product detail and virtually anything else you can imagine, so even if you don’t immediately see the relevance of video for your business, we’re pretty sure it’s there, and it will have great benefits.
Ignoring video is a bit like sticking with silent movies when talkies are what everyone is going to see. So don’t get left in the dark when it’s never been easier to get your content seen.
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