Redback's latest digital project is for Anthill. Anthill is an innovative new service that brings retailers and customers closer together.
In its simplest form, it is an app that enables users (ants) to access offers from local independent businesses (merchants), based on the location of the ant and availability of deals from the merchants. Conversely, merchants are able to make very specific short term offers based upon their level of business at any given time, allowing them to maximise yield management.
The app is due to be launch in April 2013.
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