The Communicating Connected Health report includes the insights of senior communications professionals from Orange Healthcare, the European Connected Health Alliance, the Association of British Healthcare Industries, the HealthTech and Medicines Knowledge Transfer Network (KTN), psHealth, Plextek Consulting, Sitekit, Mitel, and the Connected Health Innovation Centre (CHIC). It is free for interested parties to read here.
As the connected health market takes shape, the amount of literature on the topic has exploded, but predominantly is focused on technical and commercial considerations. The issues surrounding the way in which connected health is communicated, however, have been somewhat neglected, despite being fundamental to driving market demand.
This is the rationale behind the Communicating Connected Health report, which represents the views of some of the most active and influential players in the sector today. The report identifies the most significant opportunities for connected health organisations to use communication strategies to help overcome many of the biggest industry challenges. From demonstrating evidence to healthcare buyers, driving consumer demand, securing strategic partnerships, through to shaping new regulation and influencing governments, today’s healthcare communication leaders will play an enormous role in securing the success of the connected health industry.
The full report is available to download here.
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