Fresh on the shelves of 300 Morrisons stores nationwide are these newly branded, and extremely delicious chutneys. They’re already flying off the shelves and gaining rave reviews from chutney lovers all over! Rubber Cheese says: "We love designing packaging, and we especially love chutney (with cheese of course!) so we were really pleased to be involved in this exciting project.
About the design
"It was requested that the overall design blended with the Morrisons branded products already on the shelves, so very similar fonts and colour palettes were chosen to compliment this design style. We had to design a strong image that was versatile and would sit well over a range of related products.
"We think that the simple yet gorgeous illustrations do the trick! They were created to not only grab the customer's attention, but to inform the buyer of the chutney flavor instantaneously without the need to pick up the product to read the label.
"Often items are stacked one above the other, so it was important to make practical use of the side panel to help inform and attract buyers. The illustrations placed against a light solid background contrasts nicely against the bold colours used in the decorative yet subtle motif on the top of the packaging. The pairing of the clean Sans Serif font with a decorative Script font works at giving the style a unique flavour."
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