Rubber Cheese launches new website for Eureka! The National Children's Museum

Eureka! The National Children’s Museum and digital agency Rubber Cheese have unveiled the latest Eureka! website. The vibrant, innovative design combines Eureka!’s distinct branding with dynamic shapes to echo the children's museum’s unique architecture, and is launched as part of the children’s museums 25th birthday celebrations.

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Rubber Cheese was awarded the contract following a highly competitive open tender process involving more than 40 agencies, successfully winning the contract to develop the new Eureka! website, an updated pass system to bring the museum’s annual pass system online, and will embark on the development of a digital guide for visitors with sensory conditions such as autism later this year.

The new website was designed with a particular focus on mobile user experience, as almost 65 per cent of visits to the Eureka! website are made on mobile devices. You can check out the new website at www.eureka.org.uk

Sophie Ballinger, Communications Manager at Eureka! said “We’re really proud to unveil our new website, giving our online presence a new lease of life as we celebrate 25 years of Eureka! The team at Rubber Cheese has been brilliant to work with. We’re over the moon with the website they’ve designed for us, and this is just the start of some exciting joint plans!”

Rubber Cheese's MD & co-founder Kelly Molson, commented: “We are incredibly excited to launch the new Eureka! website and subsequent annual pass solution. Working with Sophie alongside such a unique and exciting brand has been a real honour for the team, not to mention the fun visits to the museum itself.

Our mobile first approach to design has dramatically improved mobile purchasing, whilst creating a new system and process for the redemption of annual passes will keep customers happier at peak visiting times, and save valuable in-house resource.

We look forward to driving the online success of Eureka! as their digital partner”

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