The launch of Tormore 14 Year Old and Tormore 16 Year Old coincides with a new identity for the brand, as it aims to appeal to discerning drinkers who continue to drive the growth of the global super premium malt category. The objectives set by Chivas Brothers were to attract and encourage their target audience to discover the unique flavour profiles of the two whiskies and explore the Distillery’s heritage.
Paul Wright, Creative Director of Rubber Cheese says; “This project has been a very enjoyable one for us. It’s been great being involved in the development of the new identity of this prestigious whisky brand.”
To reach out to their target audience, Rubber Cheese designed the website with a very luxurious and high quality feel, reinforcing the purity of the spirit and the handcrafted feel which has been implemented in the refreshed packaging design. The site has been kept fairly simple and neutral to enhance the images, branding, functionalities and illustrations.
When the user visits the site they initially see the range of two Whiskies divided into two sections to help visually differentiate flavour profiles of the products. The user can then click on their whisky of choice for further information, to help decipher the whisky with the flavour profile most suited to them. When the user scrolls down further, they can find out further information about the Master Distiller. This is followed by the history of the distillery and its region.
Alison Perrottet, Brand Manager Aberlour & Malts of Chivas Brothers says; "Rubber Cheese has provided Tormore’s new identity with an innovative, functional and exciting website which looks great and is extremely easy to use. The team at Rubber Cheese are all really down to earth so working with them on this project was really enjoyable. Their experience and expertise gave us total confidence which eliminated any stress.”
To learn more about the new Tormore whisky brand, visit http://www.tormoredistillery.com/
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