Method writes:
This is exciting news for our whole team as we ran the race last year and are ramping up our involvement this year.
If the concept is still new to you, here’s how it works:
More than 100,000 people will race across the world and begin running at 11h00 UTC. While it may be 12h00 local time in the UK, it will be 21h00 in Adelaide, Australia when the race begins.
This race has no finish line. Instead there are Catcher Cars, or ‘moving finish lines’, driven by Wings for Life ambassadors, which start driving 30 minutes into the race and incrementally increase their speed. The race ends when you are caught by the Catcher Car. The current record distance run is 88.44km, achieved by 2016 global winner Giorgio Calcaterra in Milan, Italy.
What makes the concept even better is the World Run mobile app, which allows fans to run the race even if there isn’t a race location nearby. It’s a simple process: once you’ve downloaded the app you can set your own course – the virtual Catcher Car will tell you when you have been caught.
The Method team took part in the race last year. The atmosphere was buzzing with positivity because we all knew we were running for a great cause. All the proceeds from World Run go to the Wings for Life Foundation, a charity focused on research and clinical trials at universities and institutes worldwide to find a cure for spinal cord injury.
2017 promises to be even more exciting for us at Method. While some of us are running on the day, other team members will also be working at the World Run mission control in Austria. We’ve become immersed and invested in this exciting concept that is changing and influencing the way we view sporting events both from the outside and now, the inside. We’ll be part of this global movement on 7 May – will you?
Image: Olaf Pignataro for Wings for Life World Run
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