Sable&Hawkes has been working with a leading Sixth Form College in Leicester for a number of years on brand, positioning and mar comms support and this year it has delivered a series of illustrations for the college, based on elements of their educational offer.
Sable&Hawkes creates series of educational illustrations
The illustrations were commissioned as part of this season's recruitment campaign and covered topics such as:
- courses and qualifications
- culture and community
As Adrian Kimpton of Sable&Hawkes explains: "Illustration is automatically distinctive, automatically specific and instantly you. We chose to develop the graphical element of the colleges identity for this campaign as on a broader canvas, illustration is a great way to bring a brand and core messages to life through visual story telling and also has very practical advantages over photography at a marketing communications level.
"Illustration was chosen to drive the visual solution because:
- Illustration gives us more control over the content of images and their details, so we can target sectors and messages specifically and more easily than with photography
- Ilustration is much better at simplifying complex concepts, injecting abstract concepts with personality and communicating with students without overpowering them with too much content
- llustration is much easier to brief, manage and control than photography and generally cheaper on a one-off basis
- Illustration has a much clearer visual hierarchy than photography so it is much easier to use to create a comprehensive library of visual assets
- This give us much more variety in the tools we have for the campaign identity, while still retaining a very clear and consistent visual impression that is recognisably ‘the college’.
- The use of illustration is much less common, almost unanimously everyone else uses photography, so this would automatically set us apart with out campaign."
Sable&Hawkes is a design communication company
For further information contact Adrian on:
Tel: 01223 303708
Studio at: 21 Aylestone Road Cambridge CB4 1HF.
Sable&Hawkes are a graphic design company based in Cambridge. We deliver brand positioning, visual identity solutions, creative direction and corporate and promotional design in print and online.