Rob Neal, head of communications at Mills & Reeve, said: “Sable&Hawkes delivered a simple yet striking visual identity for this campaign to a very challenging deadline. The confident illustration-led content gives Defying Gravity real credibility as we look to continue to push our thought leadership offering.”
Ben Smith of Sable continues: "What we wanted was a simple bold graphic style that we could translate easily online, that could provide us a bank of visual resources for social media and sit comfortably alongside the research graphs and charts that appear throughout the report. All within our clients identity guidelines.”
The campaign is called Defying Gravity and aims to understand how companies can achieve high performance in complex and uncertain times. Research was based on interviews conducted in 2017 with 500 leaders of UK medium sized businesses across a representative range of industry sectors.
The campaign will primarily be driven through a specific programme website (www.wearedefyinggravity.co.uk) supported by printed reports and a series of workshops and events.