Sable&Hawkes worked closely with the CCSS team over the course of an academic year, researching the market and competitive environment, interviewing key stakeholders and presenting a brand audit and subsequent position review.
Its key objectives for the brand audit stage were to:
- Identify the equities and associations of the CCSS brand among the target audiences
- Understand the strengths and weaknesses of the CCSS proposition in relation to the priorities of the target audiences
- Assess attitudes to CCSS compared to the competition in and around Cambridge.
This work then fed into the overall creative approach, informing editorial and visual design.
For the extended, visual case study visit: http://bit.ly/1SV2Izk
About Sable&Hawkes
Sable&Hawkes are a design communications company.
We work with our clients to deliver:
Thinking.
Naming, brand positioning, competitor and communications audits, stakeholder interviews, tone of voice, creative copy writing and ongoing brand management.
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Doing.
Brand identity, copy writing, digital media, corporate and marketing literature, direct mail, advertising, exhibitions and campaigns.
For further information contact Adrian on:
T: 01223 303708
M: 07712 270198
E: adrian@sableandhawkes.co.uk
W: www.sableandhawkes.co.uk
TW: @AdrianKimpton
21 Aylestone Road Cambridge CB4 1HF.
Good design companies design well.The best think well.
And the simplicity and intelligence of a solution is what makes it memorable.
We are Sable&Hawkes.