Last week (22 September), Luminescence was awarded Gold by the Chartered Institute of Public Relations (CIPR) at its regional PRide Awards in the Best Low Budget (<£10,000) Campaign category.
The winning campaign was for the team’s work with international law firm Taylor Vinters on last year’s TechConnection campaign, which helps UK entrepreneurs and high-growth companies to expand into Asia via Singapore. Vist the Case Study here.
The CIPR judges said:
“This was a very well thought-out, researched and planned campaign, linking the south east of England with south-east Asia, in a focused approach that exceeded expectations. The innovative campaign engaged its target audience in a short timeframe, helping it to stand out in a tightly fought category against the close competition.”
Earlier that day Cambridge-based Social i Media, now in its fourth trading year, had re-branded to Luminescence. This was in order to reflect the business’s transition from ambitious start-up to successful agency, one that is trusted by some of the UK’s leading media companies, Blue Chip multinationals and most innovative service firms.
Anna Lawlor, Co-founder and Head of Content & PR at Luminescence, said:
“We are thrilled to have launched our new brand and been recognised as an award-winning PR agency – all on the same day. It is both a celebration of Luminescence and recognition of the high quality PR services we have always provided.
This award is testament to the tenacious hard work that achieved for the Taylor Vinters’ TechConnection campaign 600,000 coverage views, 324 social shares and 14 pieces of coverage in the client’s target media including the BBC, City AM and Tech City News.
We are really chuffed and delighted to have been able to celebrate the win at the awards dinner with colleagues, journalists, clients and members of the Taylor Vinters’ team past and present.”
Luminescence was also a Finalist in the Best Corporate and Business Communications Campaign category. This was the first awards the agency has entered.
The CIPR PRide Awards celebrated PR excellence in the East Anglia, Thames and Chiltern region. The awards dinner was held at Homerton College, Cambridge, with awards presented by ITV Anglia News presenter Jonathan Wills.
The CIPR PRide Awards for East Anglia, Thames and Chiltern received more than 1,000 entries were from public relations teams, consultancies and individuals across the UK, from 305 companies, 680 campaigns, 125 teams and 40 individuals.
Just 300 were shortlisted by 68 judges in teams who are based outside the region of entry.
For more on the story behind the Luminescence re-brand, click here.
About Luminescence
Luminescence is a communications agency, co-founded by Anna Lawlor and Anna Marsden.
It helps high-knowledge businesses communicate and demonstrate their market leadership with credibility. It creates the highest-quality and best-performing communications for professional services.
The Luminescence team are the leading lights in Strategy, Content, PR and Training provision, ensuring our clients cut through in a connected world.
Clients include Taylor Vinters, Analysis Mason, Clear Architects, The Economist Group and The Financial Times.
Twitter: @HiLuminescence
Main Tel: 01223 850 359