The big picture: images for marketers
It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the lifeblood of much of our work, and will often determine the success, or failure, of a project.
How Facebook really knows what you want
User data is set to be one of the hottest topics of discussion among marketers in 2018, as the industry continues to utilise it for effective targeting and engages with developments like GDPR. And aside from the statistics, you can tell just how powerful user data has become from some of the anecdotes that have emerged online.
What does Brexit mean for the media and entertainment sector?
Much has been written regarding Brexit, and the impact this will have on some of our leading industries, including retail, farming, automotive and finance. But what does it mean for our creative sector, particularly media and entertainment?
Letting go of lost loves
There are going to be some very different attitudes to today. Many people will be proving their undying love through candlelit dinners and roses, or cuddly hearts and hearty cuddles. Others will be commiserating or celebrating their ‘single’ status with a very large drink. Some will just dismiss the idea of Valentine’s Day altogether.
Sue Cartwright joins as Account Director at KISS
KISS has continued to expand its senior management experience with the appointment of Sue Cartwright as Account Director. Sue joined the team in November to manage various new business wins.
How living your brand values can turn a lead into gold
Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that they have a set of them. The importance of these values in terms of building relationships with consumers is clear – as Howard Schultz, the Starbucks CEO, said: “If people believe they share values with a company, they will stay loyal to the brand.”
We’re all Fontaholics
Richard Bland, Executive Creative Director at KISS, writes: Before I start droning on about the power of fonts and how they influence the way we see words, let’s get one thing clear: a font is not a typeface. A font is a family of typefaces with similar characteristics, while a typeface is just a single member of that family. If that helps.
Why I’m not going on a diet
We’re almost at the end of January, and I haven’t yet broken a New Year’s resolution. I’ve eaten the occasional biscuit and leftover Quality Street, and definitely enjoyed some good red wine. But I have nothing to feel guilty about.
Porn Star Martini or a Prosecco?
Jane Kroese, Account Director at KISS, writes: On a recent work social, I spotted a colleague supping a delectable looking cocktail…accompanied by a shot of Prosecco. Too tempting to resist. On further investigation (to use the technical term: sampling) I discovered this delight was called a Porn Star Martini.
Three reasons transparency is vital: anger, villages and tomatoes
From Triodos Bank to Abel and Cole’s organic food, some brands have made their values clear and made transparency a priority.
From university to agency
Hannah Room, Account Executive at KISS, explains how she secured a graduate job and talks about her career journey so far.
Discourse, debate and disagreement: how to work in 2018
Perhaps one of the biggest conversations of 2017 was about conversation itself. What was allowed to be spoken and where? Who could speak about which topics?
If you want my attention, then mirror me
Writer Sathnam Sangeera talked movingly in a recent interview of visiting Wolverhampton public library at the age of ten and finding a book by Hanif Kureshi: “It was the first time I saw a book by a brown person and I thought ‘people like me write books!’”.
The demise of stuff?
It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of the so-called ‘experience economy’. A new world order where personal and social engagement has grown and flourished, nibbling away at our insatiable appetite for ‘things’ on their relentless journey to the recycling centre, or landfill.
What inspires you?
As one of the main sponsors, KISS had the opportunity to be a part of the judging panel of the Cambridgeshire and Bedfordshire Young People of the Year (YOPEY) awards 2017.
Christmas advertising on both sides of the pond
What can American Christmas ads learn from our tear-jerking ones?
What GDPR means for marketing
Another heavyweight acronym has entered the scene: GDPR. It stands for General Data Protection Regulation, and a lot has already been written about what it is and why it is, but the big question is: what does it mean for marketers?
Black Friday or black hole? It’s a strategic decision
Black Friday: an added stress over customer experience
Cycle Pharmaceuticals appoints KISS
Cycle ™ Pharmaceuticals, a pioneering pharmaceuticals company based in Cambridge, has appointed KISS Communications to act as its healthcare communications agency.
Key steps to digital clarity /Add customer colour
Clients come to KISS with what they often call ‘digital chaos’ every day.
The humble battery is rewriting the rules
Last week, James Dyson announced a further billion pounds investment in a new electric car, sensing a huge market alongside Nissan’s Leaf and Elon Musk’s Tesla. And he’s serious – so far he’s committed £2.5 billion and taken over a disused airfield to make it happen.
Prehistoric lessons in communication
PROI guest Ashley Sheppard on what we can learn from the prehistoric era.
Starting out at KISS
New Account Executive Hannah Room shares her views on her first month with KISS
What’s foreign to your customer?
KISS's PROI guest Ashley Sheppard takes a look at customer paths to purchase, and the pitfalls.