Smarter ways with your marketing budget
There is no doubt that advertising and the way we reach prospects has changed in the last five years. I don’t want to be the Grinch here, but could this be the end for traditional approaches to marketing, including the Big Christmas TV Advert?
KISS team tips for 2023
Have you reflected on your best learnings from 2022, and what you might be taking into (or ditching) in 2023?
Seismic shifts
Is your brand ageing well? And are you tracking the seismic shifts in your market?
Creative power drives efficiency
While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are trumpeting their record figures this year, with AB InBev CEO Michel Doukeris claiming ‘Creative power drives efficiency’.
'Happy Place’ – the only way we’ll get what we really need
A month in and I don’t have big predictions for 2022.
Becoming Ebanana Scrooge…
We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year almost all of them sit badly with me – it just doesn’t feel like the right year for that one huge ad, however good it is.
Tents and marketing - a link?
Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking about marketing.
Cambridge, the climate and technology
COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.
Starting strong
Sarah Reakes, Managing Director at KISS, writes: Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was.
The psychology of uncertainty – and how to use it
We are uncertain of almost everything these days, but why do some businesses seem to handle it better than others, even to thrive?
Food for the soul: our award-winning pro bono partnership
Cambridge Curiosity and Imagination (CCI) is an arts and well-being organisation that KISS has worked with on a pro bono basis since 2013. The team says: "We’re thrilled to say that together we won the National Arts Fundraising School #emcees award for the Best Corporate Partnership 2020."
Science Comms – a how-to guide for times like these
One odd silver lining these days is that the amorphous topic of ‘science’ and its value in our lives is much more discussed!
Opportunities for Science comms
The science communication landscape is one of many things that have been fundamentally upended by today’s pandemic. The role of that amorphous thing called ‘science’ in our lives has never been more public, more discussed or more appreciated. This is an opportunity for those marketing complex products but it’s also exposing the enduring tensions in science-based communications.
Influencing the education sector
The impact of Covid-19 has meant it is crucial for brands to understand consumer behaviour quickly in order to maintain their reputation.
Navigating - and surviving - a recession
If you’re a marketer old enough to have worked through the recession of 2007-8, you might think you know how the next two years will pan out. I don’t agree. In my view we need to look back almost a century, but we can actually survive, adapt and thrive.
Tertiary education: time to start thinking like a company
Covid is proving to be both a major threat and a major opportunity in tertiary education, but it seems to me no one is seizing it with real urgency.
Messaging, and how to get it wrong
I think we can all agree (politics aside) that navigating the messaging around Covid-19 was never going to be easy. Yes, the overarching messages were easy to deliver and understand…but when it boiled down to the nitty gritty, I think it’s fair to say the last six months has been pretty confusing for us all.
Memories of Kiwi farmers trading their way out of trouble
The UK has always had a successful agri sector – but the challenges right now are without precedent, from pandemic issues to Brexit. Could we be inspired by New Zealand’s history?
Making the unconscious conscious
The role of advertising and public relations and how they contribute to what we define as society’s ‘norms and values’...
Education brands – how to survive harsh times
Today’s education providers have a real opportunity to stand out by swiftly reconsidering their customer experience.
Marketers need a 5-year plan
As KISS has said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ shaped recovery. This seems realistic – so the agency is recommending that marketers should anticipate this – and to cope with it, table a strong and realistic five-year plan.