Can the humble press release keep up with the digital world?
KISS Account Director Jane Kroese considers whether the press release is dead in the face of more targeted digital marketing tools...
11 things I’ve learnt in 11 years of running an agency
KISS CEO Simon Fryer shares some of the secrets of KISS Communications' success.
How will Nike’s Kaepernick ad impact brand perception?
Anthea Hughes, KISS's Head of Account Services, considers what the long-term implications of the controversial Colin Kaepernick ad might be for the Nike brand
Holiday? What holiday? Refocusing on work after a spell in the sun
Getting back into 'work mode' after a holiday can be tough. Why not invest in a workshop to help your team refocus?
3D printing: a world of possibilities
KISS web developer Liam Taylor talks about his fascination with 3D printing – and how easy it is for anyone to try at home technology...
Mood boards: a picture tells 1,000 words
Pictures work in advertising and communication. Humans respond emotionally to images. From the earliest cave drawings to political cartoons to today’s memes, it’s clear images communicate in a different way to words.
Style guides: if content is king, consistency must be queen
Any company that generates a lot of content would benefit from having a style guide. If you’re not familiar with the concept of a style guide, they are documents that publishers use to ensure consistency throughout a publication. Helpfully, the Guardian has its online.
Micro-targeting: the good, the bad and the unethical
Micro-targeting can be a legitimate next-generation marketing tool or a deeply unethical practice, depending on who’s using it.
All in the mind: using psychology in sport and business
Two months on and there's still a lot we can learn from England's #WorldCup campaign. KISS CEO Simon Fryer discusses how a psychological approach to reaching your goal can help pave the way for success.
My internship: a great introduction to the communications industry
Internships can be a great introduction to an industry. Find out what a former KISS intern had to say about her experiences.
Print vs digital: print textbooks hold their own in the digital world
More than one in ten (13 per cent) teachers and publishing professionals think that printed school textbooks will cease to be published just two years from now. However, 37 per cent don’t foresee an end to the market for printed textbooks and 19 per cent think that text books will continue to be printed until closer to 2030.
Phones in schools – distraction or learning aid?
James, 15, has been doing a work experience placement with KISS. He shares his thoughts on mobile phones in schools.
'We are ruled by our basic emotional needs'
Cannes Lions 2018 shows that our basic emotional needs are ruling us more than we think, says KISS Senior Planner Matt Higgs.
Internships can offer fantastic opportunities, but the devil is in the detail
Internships differ considerably, depending on whether they are paid or unpaid and what type of organisation is involved. KISS pays all its interns, but there are still many organisations that don’t.
What can Team Sky teach us? 5 tips on media training
With a relatively recent vested interest in cycling, the nation has been become more and more absorbed with the Tour de France, and, in particular, the trials and tribulations of Team Sky.
Working mothers: we become experts in separation
KISS Account Director Sue Cartwright on how motherhood has made her a better employee.
Going over to the dark side? Switching from journalism to PR
Copywriter Katie talks about moving from newsroom to agency.
Owned, earned or paid? Content marketing in plain words
What is content marketing? Tell stories that engage your audience, or risk losing them forever.
We need to belong – especially now!
Why will half the nation watch the football on Saturday? It’s about a need to belong, a need to feel part of a community.
How we get our news is changing – or is it?
‘Snacking’ news is huge, and LADBible claims to be a serious ‘social publisher’ reaching 1B people. But some things don’t change.
Technology in the classroom: 9 out of 10 teachers say it improves the quality of education
Seventy-five per cent of teachers are happy with the range of edtech available to them in the market. However, only 59% are happy with the current level of innovation in their own school. KISS CEO Simon Fryer discusses technology in the classroom.
Crisis communications: how the Philadelphia 76ers survived #ColangeloGate
The drama surrounding the professional American basketball team the Philadelphia 76ers has been one of the most sensational stories of the summer and serves as an interesting public relations case study. Chase Clemens, Account Executive at KISS,says: "It’s certainly captivated my attention as a communications professional, NBA fan and sucker for drama!"
Cannes Lions: have the Lions lost their roar?
Find out what was different about this year's Cannes Lion awards...
Advertisers add to World Cup feel good vibes
The World Cup buzz is contagious, and advertisers have begun to jump on the feel-good bandwagon.