Season's Greetings from Jo Riches Ltd
As Christmas approaches and another year draws to an end, we wanted to take the opportunity to say a big, resounding Thank You!
Decking the halls – countdown to Christmas
Jo Riches Ltd writes:It’s getting so close we can practically see the partridge nestling in its pear tree, and we are awfully excited about the whole thing. Yes, Christmas is nearly upon us and we’re having so much fun spreading our clients’ festive cheer that we thought we’d share a few of the sparkly highlights. So here’s a little taster of just a few of the things we’re working on at the…
Brief encounters: how to write a good brief
Ever heard the expression that what you get out of life is only as good as what you put in? OK, so there are exceptions (no, we’re not at all jealous of those Euromillions winners from Haverhill) but in general we find it’s pretty true. And never more so than when briefing a new project, writes Jo Riches Ltd.
What’s in a strapline?
Strapline, tagline, slogan, catchphrase. Call them what you will, those few little words might be more important than you think. In theory, a strapline should be around five words in length, and should convey the absolute essence of your brand. It should be simple, catchy and unforgettable. Used well and consistently, it can become synonymous with a brand, to the point where the name of the brand…
A little bit about what makes Jo Riches Ltd
Agencies. Consultancies. Freelancers. Quite a few of them about, aren’t there? So how do you know who to go with?
A corporate party with a difference
It’s not every day you turn 21 and our client wanted to make sure their celebrations were remembered.
Safe hands at the drop of a hat? Look no further....
When communications experts Nexus were organising the 18th Conference of Commonwealth Education Ministers, held in Mauritius in August, they realised they needed a bit of extra help.
Agency stays busy with events planning
Jo Riches Ltd is currently organising some super events for its clients, including a 21st birthday celebration in Kent, a one-day conference in London, a number of staff summer parties and - crazy as it may sound – it is already buying Christmas crackers for clients’ Christmas parties in December! Always best to get these booked up early, and the agency is encouraging its clients to start…
The cost of a simple mistake
Jo Riches Ltd, a Cambridge based consultancy specialising in marketing, events and PR, highlights the importance of attention to detail - especially if you want to sell your services.