The first wave of new look materials includes brand guidelines, a new website, e-newsletters, literature, graphics and building signage.
Cambridge Cognition offers three product ranges: Cantab Mobile, Cantab Research Suite and Cantab Solutions which are aimed at helping healthcare providers, academic research groups and pharmaceutical companies, respectively, to assess and better understand neuropsychological conditions such as dementia, schizophrenia and depression.
All of Cambridge Cognition’s new communications materials have been given a more integrated, less clinical look as a reminder that the company and its products have a human focus. The striking new branding features illustrations by Paul Wearing, a simple typographical logo for the company and a face motif to denote its technology.
The strapline ‘Makes sense’ emphasises that products are intuitive and simple to use, whilst also highlighting the company’s expertise in helping to understand cognition.
www.cambridgecognition.com has been completely redesigned with improved navigation and dedicated colour-coded sections for each product range to help every visitor find what they need with ease. Visitors can also register for access to an online bibliography, an important resource of over 1,200 research papers related to the company’s Cantab technology.
“Silk Pearce has transformed Cambridge Cognition’s marketing materials by designing a friendlier, more distinctive look that will be essential as we continue to build our UK sales, strengthen our market position and move increasingly into international markets. Our rebrand has been designed to more accurately reflect the company’s personality and approach but also to much more clearly position products for specific sectors,” said Nick Kerton, CEO of Cambridge Cognition.
Silk Pearce is a branding and design consultancy with offices in Colchester and Cambridge.
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