The casebound book, entitled, ‘See, Be’ reflecting the postal code CB1, charts the complete regeneration of the area around Cambridge railway station from the initial masterplan by Richard Rogers Partnership, and includes the thinking, planning and progress to date of this ambitious mixed-use scheme for one of the UK’s best loved cities.
Silk Pearce’s design features more than 10 specially commissioned illustrations by Sarah McMenemy using bold colour and collage as a foil to the more formal architectural 3D renders, location photographs and plans. The illustrated vistas bring alive the public spaces that are a characteristic of the scheme which will include modern piazzas, pocket parks, public art and sensitive architecture to complement the station’s elegant Grade II listed Victorian façade.
“Silk Pearce has designed a beautiful and inspiring book to help businesses and investors visualise the final CB1 Cambridge development and to see where their building relates to the overall plan. The book explains the original concept to create a world-class gateway for visitors arriving at the station, while also offering some of the UK’s ‘best in class’ office accommodation and a series of generously proportioned public spaces for residents, visitors and workers to enjoy,” said Sven Töpel, CEO of Brookgate.
The book’s title ‘See, Be’ is also the strapline conceived by Silk Pearce for the development as a whole and has been used extensively on marketing material, hoardings and on the website cb1cambridge.eu – all of which have also been designed by the group.
“It is a real pleasure and a rare opportunity to produce a book for a client who really appreciates the effects of good design on print and paper, ” explains Jack Pearce, joint creative head at Silk Pearce. “With the first of the major buildings at CB1 now completed it is also clearly an approach that is equally reflected in bricks and mortar, or more accurately in stone, steel and glass.”
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