Honeybell has rationalised its product lines and launched its new collection of top-selling handmade bar and liquid soaps, hand and body lotions and scented candles this week at Top Drawer London (11 to 13 January). The new contemporary and more stylish packaging has been designed to give Honeybell products stronger bathroom shelf appeal, while emphasising products are handcrafted in England using the finest organic or natural ingredients.
“Silk Pearce has designed striking and luxurious new packaging for Honeybell that more accurately reflects the quality and popularity of our bath and body products. Several customers have said the new look products are perfect as presents, as well as being ideal for everyday use and sales have already started to increase significantly.
“All products are also being much more strongly and clearly branded with both the Honeybell logo and a crown symbol alongside the words ‘Made in England’ as an internationally recognisable mark of quality,” said Jenny Gould, managing director of Honeybell.
The first phase of work includes new wrappers and boxes for nine fragrances of bar soap, labels for bottled products, candle boxes, tissue paper and a generic gift box. The new look will be used for all future products, as well as the company’s website and other marketing materials in due course.
The image shows Silk Pearce creative director Gail Russell with a selection of the new look products.
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