The new campaign has been designed to help position the clinic as a UK centre of excellence for the treatment and is rolling out with advertising on London Underground tube trains, dedicated pages on the clinic’s website and via social media. Natural cycle IVF works with a woman’s natural cycle and uses fewer drugs, making it less stressful, less invasive and more affordable than conventional IVF.
Silk Pearce’s design for the new campaign is centred on newly commissioned illustrations by Allan Drummond, building on his earlier work when the Bridge Centre was rebranded by the group in 2012. The main illustration (shown above) has been designed to emphasise the warmth and friendliness of the clinic’s approach and features imagery associated with nature’s cycles and fertility, such as the moon and floating dandelion seeds. It also includes visual reminders of the clinic’s unique London location next to The Shard and London Bridge.
In addition to designing the new campaign, Silk Pearce is also advising the Bridge Centre on new signage and interior design as part of a significant redevelopment programme to improve and expand the clinic’s patient facilities and services. The new look clinic is due to open end of March.
Silk Pearce promotes natural cycle IVF at Bridge
12 March 2015
Branding and design consultancy Silk Pearce has designed a new campaign identity to promote natural cycle IVF at the Bridge Centre, one of London’s best known and most respected IVF clinics.