Simple ways to improve your Google Ads conversion rate

Are you currently looking at your Google Ads campaign, wondering how to squeeze more out of it?

Jump into Growth Architects' free guide to discover five simple ways to double your conversion rate...

Conversions are the epicenter of most modern businesses. Without them, revenue reduces and businesses struggle. It’s a common belief that Google Ads are the source of Conversions and most business manage to generate £2 for every £1 spent on the platform but what if you could get twice the number of Conversions for the same cost? You’d be mad to turn it down but many businesses do without realising.

Most advertisers are concerned about two things. They’re concerned about Increasing the conversion rate and Reducing the Cost Per Conversion. Everything outside of these two goals are so far down the list that they don’t tend to matter. The trouble is that many small businesses don’t have the in-house expertise to navigate the endless jargon which gets in the way of optimizing a campaign. Terms like conversion code, conversion id or conversion pixel might be all too new and either stop progress in its tracks or delay investing the time to improve running campaigns.

Losing money is the biggest fear many small businesses have when thinking about Google Ads but you can find solace in this little fact. Based on established key performance indicators (KPIs) Google Ads still generates the highest conversion rate and ROI compared to any other marketing channel.

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In this article, we’ll share some of the best ways to improve your Google Ads conversion rate with conversion tracking tools. The following items are used by our team to squeeze more out of Google Ad campaigns and are proven to work. Without further ado, here are 5 tips to help you double your Conversion Rate without breaking the bank.

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