To date, Caterham’s financial struggles have been well documented and there was a strong possibility they would not be able to compete in the final race of the season in Abu Dhabi.
Riverlite has taken the amazing opportunity to sponsor Caterham F1 Team and have its logo on each race car. Riverlite, as a small business, has built a reputation in competing with established global brands and this outlines the company's ambitious growth plans.
The extremely unfortunate predicament of Caterham presented small businesses such as Riverlite with an amazing opportunity to significantly broaden their marketing reach.
Paul Oggelsby, Managing Director of Riverlite, said “Sponsoring a Formula One team has always been the ultimate ambition for me. However, I never thought we would have the opportunity for a number of years. For me the opportunity to help support a team I have always admired and publicise our brand on the international stage was too good an opportunity to miss."
As a result of the sponsorship package agreed between Riverlite and Caterham F1 Team, the Riverlite Logo will appear on both the cars and in the Caterham F1 Team garage. The final race will take place on 23rd November at the Yas Marina Circuit in Abu Dhabi.
If you manage or have responsibility for the IT infrastructure of an SME, don't miss the chance to hear Riverlite experts talking about cloud computing at a special Cambridge Network Breakfast Networking event next Thursday (November 27th). Sign up here.
Riverlite is the trusted IT Cloud Computing partner of choice for a range of UK organisations from sectors such as Housing, Defence, Legal to Manufacturing. Riverlite focus on improving the IT service within the client’s business by providing 24×7 support, guaranteeing 100% server availability from the Riverlite Private vCloud, expert Microsoft, Citrix and VMware consultancy and end to end IT Managed Services. Riverlite enable their clients to focus on what they do best.
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Contact for all media enquiries:
Emma Price
01223 91 11 91 (Option 1)
[email protected]
Riverlite Ltd
Terek House
Phoenix Park
St Neots
Cambs
PE19 8EP
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