On Social Media Marketing, published on The Guardian website from today, will explore the cutting-edge themes and trends dominating the challenging social media marketing landscape, helping marketers strategize within this fast-evolving environment
Anna Lawlor, Content Creator and Co-Director of Social i Media, said: “The Internet and technological change have radically transformed how we work, play, communicate and do business. Traditional marketing - like public relations, advertising and myriad other media communications sectors - has been creatively disrupted by social media and the two-way brand/customer relationship it represents.
“In such an environment, it is vital that well-sourced, original and thought-provoking content that furthers the debate is championed and we are thrilled to be working with The Guardian and the ‘On Social Media Marketing’ hub sponsors Adobe, to achieve this.”
Robin Hough, Editor of the Guardian’s Media & Tech Network, said: “The On Social Media Marketing hub, in association with Adobe, provides in-depth insight and analysis around the use of social media to engage audiences and consumers. We are delighted to be working with Social i Media on the project and I am looking forward to seeing how our audience responds to the great content we are creating together.”
Social i Media is a Cambridge start-up, launched in November 2012 by partners Anna Marsden and Anna Lawlor to help businesses and charities of all sizes to bridge ‘traditional’ and digital media and marketing communications.
Social i Media is a boutique media communications agency that offers bespoke services that intersect social media, public relations (PR), copywriting, content and digital marketing, delivered through its four tranches: Content, Training, Consultancy and Research.
View the On Social Media Marketing hub here: www.theguardian.com/media/series/on-social-media-marketing
The first articles commissioned included:
- FCA’s Social Media Guidelines – Expect a Damp Squib, by Sharon Flaherty (@ContentPRlover), with additional reporting by Anna Lawlor (@Little_Lawlor)
- Google Search Changes Will Push SEO Firms and Social Media Marketers Closer, by Natasha Clark (@NatashaClark92)
- Facebook Too Big to Fail? Three Warnings from Myspace, by Paul Armstrong (@paul__armstrong)
- The Snapchat Generation Marketers are Desperate to Reach, by Natalie Waterworth (@n_waterworth)
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