The David Lloyd team felt that it was really important to let their members know the reasons behind the change, and enlisted Somersault to come up with a complete concept for a video to explain the philosophy behind the new DLicious menu.
Somersault decided to use the people behind the change to explain the reasons for the new menu choices. Andy Lowe, the Head of Food and Beverage for David Lloyd Leisure, is also a trained chef, so it made perfect sense for him to talk about why the menu has changed whilst creating some of his favourite dishes.
It was also important to explain the nutritional benefits behind the food, so the crew enlisted the help of Rob Beale, Head of Health, Sports and Fitness for David Lloyd Leisure to discuss how the food can help with a healthy diet and lifestyle. This created a nice dynamic as they interacted on camera and gave some energy to the film.
Somersault would like to extend a big thank you to the Cambridge Cookery School for providing a first class location and being extremely accommodating throughout the shoot.
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