Sookio's guide to setting marketing KPIs


13-08-2019
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Sookio suggests the five things you need to consider when setting KPIs for your marketing campaigns.

We always get asked about setting realistic and measurable KPIs when starting a campaign.

KPIs (key performance indicators) are metrics designed to help you achieve a goal or set of goals, whilst measuring your progress.

Here's a list of what we cover:

1.     Start with a strategy

2.     Choose relevant metrics

3.     Consult the data

4.     Merry it with your marketing activity

5.     Be realistic

 

Read in more detail on the Sookio blog.

 

Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through quality content for the web and social media.

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