Spotted! Mr P roaming the streets of Cambridge

How do you breathe new life into an old company?

Peaks Storehouse was established over 75 years ago originally as a furniture retailer, the company over the years has diversified and is now a self-storage company based in Ditton Walk, Cambridge.

With competition on their doorstep, Peaks realised that they needed some extra help to raise their profile and get their brand seen locally. Network Design was selected to help bring a fresh approach to their marketing.

After carrying out competitor analysis, Network Design embarked on revamping the company logo and creating an identity and personality for Peaks in the form of Mr P. Network has developed the brand across all materials which includes van livery, signage, website design and build, stationery and adverts.

An extensive advertising campaign was launched in June which has seen Mr P feature across local media in print and online along with a student targeted campaign. Peaks have seen an increase in enquiries and bookings of self-storage units and Mr P is being kept busy running around the streets of Cambridge collecting and returning customers' goods.

peaks-storehouse.co.uk

 

About Network Design

Network Design is an award-winning marketing communications agency with a reputation for producing marketing collateral that achieves the right results. The company offers research, strategic and tactical planning as well as the design and implementation of communications plans. The company specialises in brand development, design for print, advertising, website design and build, and exhibition design.

designbynetwork.co.uk

 



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