Chris Dunn Consulting writes:
Storytelling is the secret to successful change management.
Why?
Because, contrary to popular belief, change management is more about people than process.
For change management to succeed you simply must win over hearts and minds.
Your data-rational, information-dense presentations won’t connect with people on a human level.
The only way to do this is through the emotion that powerful storytelling unleashes.
Harnessing this emotion is the secret to lasting change.
This is why we’ve written this article on how to tell the right stories at the right point on your change journey for maximum effect.
For more articles on business change, please go to our change management blog.
If you need support to help your organisation to change and grow, please don’t hesitate to contact us at any time.
Finally, thank you for reading this article.
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