Study investigates reading the face of a leader

Women (but not men) with both high and low facial masculinity are perceived as competitive leaders, finds new academic study.

 

A new academic study finds that low facial masculinity in women is also linked in people’s minds with competitiveness, and not only to cooperation – suggesting that traits of facial masculinity in men and women are interpreted differently.

“Whereas men in competitive settings benefit from high levels of facial masculinity, women fare well when they either look particularly masculine or when they do not look masculine at all,” concludes the study published in the journal Academy of Management Discoveries.

Read the article in full at: http://insight.jbs.cam.ac.uk/2016/reading-the-face-of-a-leader

Find out more

Visit Dr Jochen Menges’s faculty webpage

Learn more about the Organisational Leadership & Decision-Making subject group

Read “Reading the face of a leader: women with low facial masculinity are perceived as competitive” by Raphael Silberzahn and Jochen Menges, Academy of Management Discoveries (DOI: 10.5465/amd.2014.0070)



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