The latest episode of In The Zone, the sports series filmed by Cambridge TV Training, features the City of Cambridge Rowing Club.
Seb Walker admits that boat racing is as much mental agility as physical stamina. So what lessons are applicable to business? Firstly, that people who work together as a team can gain impressive results.
"You always get some characters in your crew but you have got to meld together as one, work together as a single unit," he says of rowing.
"When the crew clicks together there's a moment when you almost get a bit of free boat speed, the boat just sings along. And when you hit that sweet spot you feel you can continue on that race forever. That is very satisifying. There's almost something meditative about that, a bit of a zen moment when you get into that spot."