Move With Us wanted to ‘externalise’ their data to create iOS tablet-based sales support applications for their primary sales channels – firstly their network of independent estate agents and secondly their house building partners running on-site marketing offices.
Tier 2 puts property data in the hands of home owners for Move With Us
The focus of our business is on providing high quality and innovative services to our clients in the property industry, and in turn their customers. Our aim was to use the market-leading data we work with internally on a daily basis, and put it in the hands of our clients. Tier 2 Consulting have created mobile applications that deliver operational efficiencies, build trust and leverage our data intelligence to the benefit of all parties. These apps are a perfect example of how we continually strive to do property, properly™.
- Ben Greco, Managing Director
The Move with Us Market App was conceived as a way to provide localised housing market insights for network agents, and to help them secure more listings when used in initial consultations with vendors in their homes. The follow-on benefit being additional conveyancing business for the Move with Us panel providers.
Using overnight syncing with Move with Us data feeds, the agent can use property details from homes already on the market to allow the vendor to rate and compare their home with others and review similar property valuations. The agent can show the percentage of those similar properties sold and time on the market – along with a review of how well other estate agents in the area have performed with similar properties.
Also, by using the camera on the tablet, the agent can show the vendor how their property would look on the various property sale platforms (RightMove, Zoopla).
The aim was to find a way of delivering personalised market data into a mobile application that engaged the vendor with transparent, geo-targeted value comparisons and market dynamics, whilst capturing the necessary vendor details to make the listing process a seamless, efficient and productive experience for all concerned.
This was seen as a demonstrable way of adding value to the network support package, whilst creating a clear point of difference and securing local market advantage.
However, converting more local area opportunities into actual listings and conveyancing deals is a different sales scenario to supporting house builders dealing with home owners visiting site offices, looking to part exchange their property, often moving from outside the area.
As a result, the need for a second application – Move with Us iPX – was identified. In this application, whilst property data is used to support likely sales prices, the emphasis is on data-capture and automating the process of booking and scheduling valuation appointments.
Sales consultants use iPX to first showcase their company and their schemes, before moving through the process of collecting vital data about the client and the property they are looking to part exchange, using guided menus and drop down menu selections where possible.
Online property searches can be done from iPX to review their property (if already on the market) which forms part of a comprehensive property comparison and valuation exercise, supported by a unique Market Appraisal Report.
The iPX app makes the sales process more engaging, less time consuming and automates the process of scheduling valuation appointments – delivering excellent customer service from site visit through to part-exchanged completion.
Commenting on the build and deployment of the apps, Managing Director Ben Greco said “Tier 2 Consulting came highly recommended but of course the proof is always in the pudding. I’m pleased to say we’ve been delighted with the technical skills, team effort and pragmatic approach taken by Tier 2 – and by their ability to meet some pretty tough deadlines set as a result of the need to have prototypes ready for partner events.
"Using iterative development techniques and agile methodologies, their project management skills have helped us and our third party data providers keep on track - running a detailed programme of work with calmness and professionalism.
"They accommodated our change requests with patience and in an intelligent manner, often suggesting a path of least expense rather than just citing a way forward that would add significant cost. That in itself is a refreshing quality.
"We knew we could do more with our data and through these mobile applications our work with Tier 2 has opened our eyes as to how technology can have a significant impact on customer service and a differentiated offering. So rather than data just driving internal processes we can see how it will also help us attract new partners and win more business.
"We would have every confidence in Tier 2 Consulting helping us do more in this space and have no hesitation in recommending their mobile and web application design and build skills.”
About Move With Us
Founded in 1997 and employing over 300 people in St Ives, Cambridgeshire, Move with Us is trusted by the UK’s leading house builders, probate practitioners and mortgage lenders, providing a broad range of services and tools to help consumers and businesses value, manage and sell their properties.
Through their partner network, comprised of over 1,200 independent estate agent offices in the UK, they manage more than 6,000 moves a year providing property instructions, conveyancing and moving services. Their nationwide panel of solicitors manage over 60,000 conveyancing transactions per annum.
About Tier 2 Consulting
Based in the Business & Technology Centre in Stevenage, our application development teams work in partnership with clients to develop advanced web applications and custom software built to JEE and industry standard frameworks using agile processes based on the SCRUM methodology.
By combining excellent technical expertise with agile working, Tier 2 assists clients from a wide range of business sectors to deliver high-quality, robust custom web applications – including mobile apps, dealership management systems, patient record portals, secure broker platforms and document management solutions.
We partner growth businesses across a range of sectors, with the quality of our services evidenced by the number of long-standing clients, including GlaxoSmithKline, King’s College London, Suzuki GB, Wolseley Group, EDMI, Evident Legal and Motability Operations Ltd.
For more information contact Chris Ellis, Head of Marketing & New Business via email@example.com or call 01438 310124.
To read the Move With Us Case Study in full, visit http://www.tier2consulting.com/wp-content/uploads/2016/12/Tier2-Case-Study-Mobile-Apps-for-MoveWithUs.pdf
Tier 2 helps our clients create custom software for web, mobile and enterprise applications that solve complex IT challenges, often around enterprise integration.