US2U Consulting and ABC Taxis Partnership reaches its destination: bitter sweet end to a journey

Read US2U Consulting's client case study of their partnership with ABC Taxis since 2009, as the Norwich taxi firm announces it has been acquired.

Rachel Blackburn of US2U Consulting with Simon Callender of ABC Taxis

Norfolk-based, international management consultancy US2U Consulting guarantees to make a positive difference to any business that it works with. Sometimes the success is tinged with an element of sadness as it signals an end of era. Such has been the result of the continued growth of our long-standing client ABC Taxis in Norwich - resulting in it recently being acquired by Veezu, the UK's leading private hire technology platform.

Back in 2009, the Directors of ABC Taxis in Norwich asked US2U Consulting Management Consultant Rachel Blackburn to review the business and work with them to create a growth plan. At that time the business, whilst being the largest in Norwich, had just 50 cars. Rachel, pictured with ABC Taxis Director Simon Callender, worked with the Directors and the management team to embed an annual business planning cycle where they reviewed the business goals, the operating environment, the competition, the structure, strengths, weaknesses, opportunities and threats.

US2U Consulting also put in place a clear set of values called "The ABC Way" and the strapline "Achieving Best Customer Service". By taking this disciplined approach the business has grown steadily to having around 350 cars today. This has enabled the people of Norwich and the surrounding area to enjoy and benefit from high standards of customer service, safety and efficiency as well as meaningful work for drivers and staff.

Rachel said, "Particular highlights have been securing the grant investment to enable ABC Taxis to buy their first two eco cars in 2013, organising the first ABC Taxis presence at the Lord Mayors Procession in 2012 and also working with them to secure their licence in Broadland in addition to Norwich in 2018. US2U Consulting also enjoyed making several corporate films for marketing and training purposes (watch the Equal Opportunities and Diversity video here) and celebrating their 25th birthday in 2019.

Simon reflected, "Back in 2009 we needed to have a clear plan for the business and it was great to be rescued by Rachel. We wish to thank her and the US2U Consulting Team who have worked with us for their help in getting us to this point. This is an exciting chapter in the ABC Taxis journey."

To learn how US2U Consulting can make a Positive Difference to your organisation to take you to the next level, please contact US2U Consulting.



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