Spirus writes:
If you have any doubts about using digital media to promote your business, we would encourage you to read our previous post on Making the business case for investing in digital marketing
However, if you are looking to find out how digital media can add value to your marketing campaign, then read on…
For the purpose of this post, when we refer to digital media we are generally talking about websites, email and social networks as this is where our main expertise lies. However digital can also include mobile devices and apps.
Combining traditional and digital marketing can offer many benefits, but it is crucial to strike the right balance. As an example, in general, B2B organisations shouldn’t invest in social media to the same degree as B2C’s as they are less likely to get direct benefit from it; instead, it may be wiser to focus more on methods such as email marketing.
You can read more about the decision making process of B2B buyers here.
There are still a lot of businesses that don’t consider the use of social media, after all, not everyone wants to be ‘social’ when it comes to doing B2B business do they? However, social media must be looked at as a tool, which can be applied and used in many ways to get the most out of it.
For B2C businesses, using social media makes immediate sense and shows instant value. Consumers use it to report complaints, ask questions or simply leave feedback for the product or service. People used to say “if you have a good product or service, the message will spread and people will come”. Today, social media is used to spread this message. Big brands know that and that’s why they employ various digital techniques to cope with the information generated online, track the conversation, monitor online reputation and brand awareness.
For B2B, it’s not always obvious why there is so much importance on being on social media but the main reason you should is that is gets you ‘out there’. Few businesses now need to be told that they need a website – they know that when people want a service nowadays they ‘google’ and if you don’t have a website, you’re unlikely to be found. Social media is a step further and gives an opportunity to show off your brand identity, the people in the team and what exciting business opportunities you’re working on to entice other businesses to be part of that.
Google+, a relatively unused digital platform, is tipped to become the next thing you NEED to be on. See more details on this here.
Now, go and get online…and get noticed!
__________________________________