Jeremy Rose of Creative Solutions writes:
Growing old (dis)gracefully
Spring Chicken is an online shopping channel lifestyle brand for the over-65s that allows its customers to address the issues that come with ageing without letting those issues take over their lives. Its stated aim is “to improve the ageing process by supplying products, services and content.”
It provides everything from mobility and living aids to technology that makes it easier to live a normal life with various common medical conditions associated with ageing. It's not all damage control, though. Spring Chicken also sells clothes that are both stylish and suitable for the dignity of the older person. And, if that’s not enough, they have a range of gifts for the senior citizen who has everything.
There are very few settings where you could find all this in one place in traditional retail. Spring Chicken has it all online and is growing all the time, but they needed to attract investors for their expansion plans. And that’s where we came in.
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Presenting Spring Chicken
Spring Chicken asked us to create an overnight presentation for a City audience, as part of their drive to raise funding for their expansion. The aim was to help deliver corporate messages across to diverse media audiences and financial backers.
To achieve this, we created a PowerPoint and Keynote presentation, taking care that it was stylish and coherent throughout, reflecting the branding. One requirement was that the presentation could still be given when the presenters were unavailable, and we made sure this was built in, ensuring they got the very best in presentation support.
Because this was focused on encouraging funding, it involved us using a considerable amount of sensitive financial data. We put extensive measures in place to ensure security and confidentiality during time-sensitive presentation periods.
The Third Age — in life and business
Attitudes to ageing are changing in our society, with the “third age” now seen more and more as a positive opportunity, rather than a sad end to a life. The experience of age is increasingly valued, in the same way that a long-established company like Creative Solutions has a vast reservoir of experience to bring to business. Just like Spring Chicken’s customers, we combine that rich experience with the energy to be constantly trying new ideas.
Perhaps that’s why Spring Chicken trusted us to work with leading investors, creating the right image for people, organisations and investment opportunities.
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You’re reading this because you want something designed. But actually, you want more than that.
You want an agency that’s engaged enough to understand your objectives, experienced enough to turn them into a reality, and creative enough to leave you thrilled with the results. You’ve just found us.
(Image removed) Jeremy RoseCreative Solutions
23 Bowker Close, London Road, Newport, Essex CB11 3BQ
01799 541114
[email protected]