Next most arty city is Brighton, followed by Southampton, St Albans, Edinburgh, Glasgow, Oxford and then London.
There are also regional differences in what art customers buy, with people in the South preferring abstract, non-figurative works and those in the North preferring animals, flowers and plants and landscapes, sea and sky. And despite Londoners not being the biggest art buyers, ‘London’ is the most popular search term on the site, followed by nude, horse, dog and beach, suggesting that customers in other cities and countries buy artwork of London.
Jonas Almgren, Artfinder’s Cambridge-based CEO comments: “Our data shows that the whole of the UK is busy buying original art for their homes, but also that people in smaller cities and university cities are more likely to buy art than Londoners – maybe they have more space!”
“We are now seeing a new generation and a new kind of art buyer emerging, our audience are typically younger than those who buy from galleries, and they don’t necessarily classify themselves as ‘collectors’ – they’re not buying for investment, they’re buying because they want something handmade and original, rather than a poster.”
Artfinder sells original art from 10,000 artists in 113 countries, making it the world’s largest marketplace for art.
Top 10 UK cities (on customers per 1 million inhabitants):
Cambridge (916)
Brighton (625)
Southampton (535)
St Albans (506)
Edinburgh (500)
Glasgow (410)
Oxford (400
London (378)
Bristol (307)
York (285)
Bottom 10 UK cities:
Stoke on Trent (48.2)
Walsall (48)
Wakefield (46)
Oldham (40)
Gateshead (40)
Bradford (36.5)
Rochdale (33.1)
Salford (25.6)
Medway (18)
Dudley (16)
Top 10 search terms:
London
Nude
Horse
Dog
Beach
Cat
Horse
Tree
Abstract
New York
Image: Artfinder artist Katie Hibberd © Artfinder
About Artfinder
Artfinder is the art marketplace.
We’re on a mission to create a world where everyone owns art. A world where independent artists can make a living doing what they love.
Founded in March 2013 and based in London, Artfinder connects people to artists and art. For all tastes, all budgets, all styles. From everywhere and for everyone. And every single piece signed by the artist.
The site is growing fast, currently connecting 600,000 subscribers around the world with:
• 10,000 artists and galleries internationally
• 400,000+ artworks in categories including painting, printmaking, photography, sculpture, drawing and collage
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For press information, please contact Jane Verity, PR Manager for Artfinder: [email protected], +44(0)203 637 4235, +44(0)7854 759480
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