But telemarketing is just one element of something that is fundamental to business success – managing the ongoing relationship with your customers.
Or CRM, as it’s more commonly known.
Spirus often conducts telemarketing campaigns for clients and get good results. Leads, names to follow up with, that sort of thing. But if the longer term follow-up process is not managed effectively, those contacts will lapse and drift off into the ether. You may have an enormous database of customers and interested parties, but if you are not planning how to communicate with them and keep that interest going, that potential inevitably goes to waste. Telemarketing is a great relationship-building part of a campaign, but you need strong CRM strategies to successfully convert and optimise those leads.
Spirus is working with CRM specialist Dave Abraham to offer advice and practical help to its clients, and will provide impartial yet personalised recommendations where needed. The company says:"First things first, we are looking for greater insight into the CRM systems being used in the market, with a view to helping our clients to adopt the best methods and approaches for them. We are committed to ensuring clients have the CRM that will get them the best results from their telemarketing campaigns, taking into account cost, strategy, flexibility, product, service and control.
"If you can spare a couple of minutes (it really is only a couple of minutes, we promise!) to share your thoughts with us in a short and sweet little survey by 14 February, you’ll be entered into a draw to win an iPad mini. Which really would be a nice little surprise on Valentine’s Day.
"Click on the link to take the survey: http://questionpro.com/t/AKtEmZQpHR?ref=sPr
"If you’d like to see the results of the survey just tick the box when you get to it and you’ll be included when the results are circulated.
"Thank you for your time. If you would like to chat more to us about telemarketing or CRM, just give us a call or drop us an email."
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