Brand Recruitment writes:
Whilst we would hope that permanent work would be driving the growth of the UK job market, it now seems many businesses are opting for temporary employees to maintain productivity and without increasing permanent headcount.
In tough times, marketing roles have historically been some of the first to be cut, and whilst this is still often the case, in today’s competitive market, many businesses are realising that it makes no sense to let marketing slip. In a more ruthless market, visibility is of prime importance and this is possibly the reason why Brand Recruitment has seen an increase in the number of businesses taking on temporary marketing workers.
There are many ways a marketing temp can help your business. Marketing temps are great for covering other employees’ absences whether it be due to sickness, holiday or maternity cover. An unexpected or temporary demand in the marketing department is also one common reason why marketing temps are hired. Extra staff allow the business to adjust more quickly to workload fluctuations and enabling productivity to stay constant.
Some projects may require a person with specialised or specific marketing skills that do not exist in-house or need in-house on a permanent basis. With increasing skills shortages in many sectors an experienced temporary employee is a great cost-effective way to get a project, campaign or event complete without having to use an external agency.
Hiring a marketing temp can also be a good way to continue getting work done while you search for the perfect candidate for a particular job, or a good way of deciding if you want to make them a permanent member of the marketing team – essentially an interview process lasting a few weeks rather than a couple of hours. Since roughly 70% of people in a white-collar temporary position ultimately end up with a permanent job at that company it seems a temporary role could be just as attractive to the candidate as it is to the client.
Good candidates do not stay as active jobseekers for very long, and the most desired candidates may not read the job pages and visit online job boards. It is the proactive approach that a specialist marketing recruitment agency can deliver which will make the difference in finding elite candidates, ultimately making the clients search for a marketing temp with specialist skills a much smoother and shorter process.
It is important for a client with a difficult or specific need to deal with a recruitment agency that understands exactly what they are looking for. Here at Brand Recruitment we have helped many of our clients find temporary staff for their marketing teams by offering a variety of services and the opportunity to access the best temp marketing professionals in the Central and Eastern Region.
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To hear more about marketing temps, please call us on 01223 242 423 or email us on [email protected]
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