The team writes:
We explore real life examples of Google Ads and define why they failed/succeeded and what you can take away from each example. Fantastic!
You have to get creative to stand out from the countless competitors using Google Ads to chase the same customers you’re seeking – on the first page, you’re competing against nine other ads (on mobile, you’re competing against four).
So, what can you do?
We’ve compiled this article to provide some tactics, guides and tips to help you create ad copy that sells. If you apply all of these techniques, you’ll experience higher click-through rates, higher Quality Scores and importantly, higher conversion rates.