This year, The Marketing Centre (TMC) is proud to support Challenge for Change 2026 — a month-long global movement challenge that turns everyday activity into meaningful support for children's charities around the world.
What It Is
Challenge for Change runs from 30th August to 30th September 2026. Participants — individuals or teams — log kilometres through walking, running, cycling, swimming, or mobility equipment, with every kilometre counting equally toward a shared global target. There's no minimum fitness level or experience required. A short daily walk contributes just as meaningfully as a long-distance run.
The initiative is being driven within TMC by David Fenton, Regional Director for Thames Valley, as part of a wider commitment to causes that matter beyond the boardroom.
The Cause
Every participant or team raises funds for a children's charity of their choice — supporting causes local to them, from youth mental health to healthcare and wellbeing. The model is simple: global participation, local impact. You choose the charity that means something to you, and your effort goes directly to it.
2026 Goals
- £100,000 fundraising target
- 100,000 km collective activity goal
- Participation spanning 7 continents
- Real-time progress tracking so every contribution is visible
This builds on a strong foundation. In 2025, the challenge exceeded its target with 46,000 km covered and over £45,000 raised across 31 different children's charities — proof that collective, low-barrier effort adds up to real, measurable change.
Why Get Involved
- Inclusive by design — walk, run, cycle, swim, or use mobility equipment; take part solo or as a team, at your own pace
- Local impact, global movement — raise money for a cause that matters to you, while being part of something bigger
- Team building with purpose — a genuinely engaging way to bring colleagues, clients, or communities together around a shared goal
- Visible progress — track your kilometres and see your contribution to the collective total in real time
- Flexible commitment — a 30-day window means there's room for a daily habit or a bigger personal challenge, whichever suits
How to Get Involved
- Sign up via the official Challenge for Change platform — activity is tracked through Active Hub, with fundraising managed via GiveWheel
- Choose your children's charity — local causes are encouraged
- Join as an individual or form a team with colleagues, friends, or family
- Track your progress throughout the challenge and celebrate milestones with the wider community
- Look out for local events, including the Wolf Run partnership and team meetups, for extra motivation along the way
Follow the movement and share your story using #ChallengeForChange2026 on LinkedIn, Instagram, and Facebook.
The Marketing Centre is a network of experienced fractional CMOs supporting ambitious businesses across the UK. Beyond commercial growth, TMC is committed to backing initiatives that make a genuine difference in the communities it operates in.
