Marketing
Warning: Don’t fall for fake CAPTCHAs
You’ve seen them hundreds of times.“Click here to prove you’re not a robot.”It’s one of those things you don’t really think about. You tick a box, maybe select a few images, and move on with your day.That’s why this new scam works.There’s a growing number of fake CAP...
Guardtech accelerate Automotive cleanroom provision to ensure clients stay in pole position
The contamination control specialists' adaptable portfolio is helping everyone from Formula One innovators to automotive manufacturers and advanced spray finishing applications find the perfect cleanroom solution ...
Turning Surplus Into Something Special
At Cambridge Dining Co., we are always looking for ways to reduce food waste whilst giving back to our community.We are delighted to be partnering with Kale & Damson to transform surplus vegetables from their harvests into freshly made soups, served across our cafés. Any excess prod...
Cambridge Dining Co. & University Arms partnership
Cambridge Dining Co. is delighted to announce a new partnership with the prestigious University Arms.The partnership brings together two respected names in Cambridge hospitality and complements the hotel's existing event and dining offering, providing additional flexibility for clients ...
Cambridge Dining Co. Food Development Chef Reaches the Finals of National Chef of the Year
We are delighted to share some fantastic news from the Cambridge Dining Co. team.Our Food Development Chef, Vladimir Hromek, has secured his place in the National Chef of the Year 2026 Final, becoming one of just 10 chefs selected from across the UK to compete for the industry's most pr...
Watch Out for This Fake Windows 11 Update
You probably don’t think twice when you see a Windows update.A quick click, a short wait and the job’s done. It’s one of those routine things that feels safe by default.After all, updates are there to protect your system, not cause problems. That’s exactly why this latest scam is catchi...
Why B2B marketing leaders don't trust their own numbers
This piece asks why so many B2B marketing leaders, despite bigger teams and better tools, still don't trust their own numbers. Forrester's Marketing Survey 2024 found 64% of B2B marketing leaders don't trust their organisation's own marketing measurement for decision-making, which the p...
Intuition is cultivated, not transcribed
Beth, at KISS, makes the case that intuition isn't a mystical trait but a biological process, one that generative AI can't replicate however sophisticated it becomes. ...
You're briefing tasks when you should be briefing problems
Most client-agency relationships drift into transactional territory not because the work goes wrong, but because the briefing does. Clients often say they want an agency's thinking, not just execution, "we want your brains, not your hands" as one client put it, yet the briefs that actua...
When playing it safe is the biggest risk
This piece flips the usual assumption that caution equals safety in B2B marketing. The argument is that "safe" campaigns still carry risk, it just shows up as work nobody remembers rather than a campaign that visibly misses the mark, and that cost compounds quietly over time. ...