Plan smarter, not harder: Time-saving campaign template for science marketers
Use Qincade's template to guide you in selecting the most effective channels for your campaigns and inform your content creation plan; covering product launches, lead gen campaigns for webinars (internal and external), lead gen from a content piece like a wh8itepaper, promotions and tradeshow promotion (before and after show tactics).
SustainabileTech4Good ™ July edition of Plugged in and Powered Up
Take a look at some of our recent highlights demonstrating how our sustainable reuse of tech from businesses is making a positive impact on people’s lives across Cambridgeshire and beyond.
No more chaos: A clear, confident NPD launch guide for science marketers
Launching a new product can easily become overwhelming, but this article offers a step-by-step roadmap to keep you organised, aligned, and focused- plus a free template to ensure you don’t miss a beat. Perfect for science marketers who want to launch with confidence.
Fit Matters More Than Flash
With over 2,000 CRM systems on the market, decision paralysis is real. CRM Insights shares two essential strategies (prioritising system fit and selecting the right implementation partner) to maximise CRM ROI and drive user adoption.
Zinwave is now a member of The International Superyacht Society
Zinwave writes...We are very pleased to announce that Zinwave - a Wilson Connectivity product - has become a member of ISS.
Local charity founder featured on Katie Piper's new national TV programme
The founder of Cambridgeshire-based rewilding charity Creating Nature’s Corridors will be on national television this weekend, appearing on Katie Piper’s Weekend Escape, ITV’s new Sunday morning feel-good show.
Reliable wireless connectivity when it matters
Our public safety connectivity solutions support the frequency bands most commonly used by public safety, emergency services and private security around the world, ensuring critical communication is possible when it's needed most.
Unlock the power of lead nurturing for business growth
Nurturing leads and customers isn’t just about courtesy- it’s a powerful way to boost engagement, conversions, and long-term value for your business, with some companies seeing 30%+ conversion rates from nurtured leads turned into customers.
A cancer survivor who underwent complex ‘very major surgery’ has praised the robotic surgery that removed all traces of the disease from her body
Cancer survivor Stephanie Hemming, from Cambridge, underwent complex, major surgery in January - with a surgeon performing robotic surgery on her following her diagnosis of pancreatic cancer. Here, she talks about her diagnosis, her praise for both the surgeon who performed the surgery as well as the robotic surgery itself, and how lucky she feels to be living in Cambridge - to receive some of…
Top robotic surgeons at Addenbrooke’s say robots unlikely to ever fully replace them in theatre – but say they could ‘co-pilot’
Researchers from Johns Hopkins University in the US have reported that a robot had performed realistic surgery on its own with 100% accuracy. Having trained on videos of surgeries, the robot was able to remove a gallbladder from a life-like patient, performing a total of 17 tasks within the surgery, performing with the expertise of a skilled human surgeon, even during unexpected scenarios…
How to avoid work interrupting your holiday
For a stress-free, uninterrupted holiday, try a favourite communication trick: Signposting...
Cambridge critical communications company partners with charity to create courtyard garden
Sepura partners with local charity and social enterprise The Phoenix Trust to transform a quiet courtyard at its Cambridge headquarters into a welcoming community garden for staff and visitors.Initiated by Sepura’s social committee and led by Events Executive Alice Gibeau, the idea for a staff gardening club emerged to promote wellbeing and encourage time spent outdoors in a calming, natural…
Shut up & listen: The real superpower you're probably ignoring
Let’s be honest - how often are you really listening in a conversation? Not nodding while you secretly plan what to say next. Not checking your phone while someone’s baring their soul. I mean actually tuning in like you're bingeing your favourite Netflix drama. That, my friends, is active listening—and it's a skill that can seriously change your life, both at work and at home.
Perceptions in public speaking and a delightful diva moment
You can connect with an audience before you so much as say a word in a presentation, if you think carefully about where you’re going to stand. Even if it requires being a primadonna…
Building CRM Discipline: Auditing usage and linking performance for reliable pipelines
Accurate sales forecasts depend on disciplined CRM practices. CRM Insights share two proven approaches (regular data audits and KPI-aligned adoption) to enhance pipeline integrity and drive real business results.
Do you rely on your Mobile Service to cover you everywhere?
No matter what industry or building type you work in, you can’t do business without reliable wireless communications and data connections.
Where does AI leave content marketing?
This article doesn’t claim AI will replace marketers- it’s about how AI’s power to answer questions still depends on the uniquely human ability to ask the right ones, reinforcing the vital role of human curiosity and creativity, and longevity of content marketing as a skill and a profession.
STEM webcast series with Kari Bryon
In an exciting collaboration, UK-based webcast production company WaveFX is working with EXPLR to create an inspiring STEM webcast series aimed at equipping young people with the tools, mentorship, and real-world skills needed to thrive in today’s high-demand careers.
Safety training goes viral on TikTok
A radically different approach to safety training has gone viral - in the form of a sound alike MC Hammer song. The animated video, created by Acteon, has captured the attention of a whole new audience on TikTok - five years after it was first commissioned.
Modernizing Your CRM: Two essential steps for a smooth data migration
CRM Insights share two practical strategies to evaluate must-have features and benchmark daily workflows, ensuring a seamless migration to a modern CRM platform.
The Power of Reframing
Don't let your thoughts control you. You control your thoughts. Charlotte Grundy of PointTaken explores 'thought reframing' and how to develop a mindset that’s more supportive, realistic, and empowering.
Founding fundraiser says Addenbrooke’s would not be what it is today without financial support of hospital charity
This month, Addenbrooke's Charitable Trust celebrates its 30th birthday. As the official charity for Addenbrooke’s, it funds high-tech equipment, specialist staff, extra comforts and vital research above and beyond what the NHS is able to provide. Here, one of the founding fundraisers, retired Professor of Radiology Adrian Dixon, talks about his early days of fundraising for the first whole body…
Strengthening connectivity with WiredScore accreditation
Zinwave are proud to share that several members of their team are now officially accredited with WiredScore, the global standard for in-building digital connectivity.
A scientist's view: Why marketing matters for science
A scientist and our Advisory Board Member Farah Aladin-Foster, shares why marketing is crucial for extending the reach of your research beyond academic journals and making a bigger impact in the science and tech community.