From 3 to 12 November 2026, a ten-day UK business delegation will travel to Shanghai and Hangzhou, organised by Intennel Business Group (IBG) with Cambridge-based NPZ Technology Ltd as promotional partner. Where October's Canton Fair delegation focuses on sourcing from China, this programme addresses the opposite question: how to sell into it.
Why the CIIE? The China International Import Expo (5–10 November, National Exhibition and Convention Center, Shanghai) is the world's first import-themed national-level expo, held annually since 2018 and hosted by China's Ministry of Commerce and the Shanghai Municipal Government, with partners including the WTO and UN agencies. Drawing exhibitors from over 180 countries and hundreds of thousands of professional visitors, it is China's flagship platform for international brands, products and services entering the Chinese market — offering structured matchmaking, government-backed trade facilitation and direct exposure to Chinese buyers and distributors. For companies wishing to go beyond visiting, exhibition stand options at CIIE can also be arranged through the organiser.
Why add Hangzhou? A 45-minute high-speed train from Shanghai, Hangzhou is one of China's leading innovation hubs and home to its digital economy. The delegation includes curated visits to Alibaba Group headquarters (with an AI application session), BrainCo (brain–computer interface technologies), Unitree Robotics (full-sized electric humanoid robots) and SHENHAO Technology (industrial robotics) — with keynote talks and roundtables on AI, humanoid robotics and human–machine interaction.
Who should join: international brands and service providers looking to enter the Chinese market; business owners and decision-makers exploring a China presence or strategic partnerships; investors evaluating China's market potential; companies preparing for future CIIE participation; and technology companies interested in China's innovation ecosystem.
About the organiser: Intennel Business Group (IBG) is a London-headquartered agency (Britannia House, 11 Glenthorne Road, London W6 0LH | www.intennel.com) specialising in international exhibitions and business delegations, with clients including Fortune 500 companies and government agencies. IBG has organised multiple British business delegations to China, including to the Canton Fair and procurement matching events in Shandong and Linyi.
This is a paid, all-inclusive delegation package covering international flights, accommodation, local transport, meals, guided services and access to all business events and site visits. Places are limited. For the full itinerary, pricing and registration details, please contact [email protected] | www.npztech.com.
Content and images in this article are provided by the organiser, Intennel Business Group (IBG). This delegation is organised and operated by IBG; NPZ Technology Ltd acts as promotional partner only, and all itinerary, pricing and contractual arrangements are subject to IBG's official terms. The itinerary is subject to adjustment, and attendance at certain official functions is by invitation of the event hosts.
