Innovation
When playing it safe is the biggest risk
This piece flips the usual assumption that caution equals safety in B2B marketing. The argument is that "safe" campaigns still carry risk, it just shows up as work nobody remembers rather than a campaign that visibly misses the mark, and that cost compounds quietly over time. ...
The quantum race has a communications problem
Sarah makes the case that the UK's quantum sector has a communications problem, not a science one. The trigger is ProQure, the government's £2 billion procurement programme launched in March 2026, which asked quantum companies to explain themselves to civil servants and commercial leads...
AI in marketing: separating hype from useful
Beth's latest piece at KISS cuts through the noise around "AI imposter syndrome," addressing that nagging feeling that everyone else has AI figured out while you're still working out which tool does what. ...
Cambridge Forum announces finalists for Pitch My Idea: AI and Health
Cambridge, UK – 4th August 2026 – Cambridge Forum has announced the seven companies selected to present to the audience at Pitch My Idea, a showcase of a high-calibre group of high growth potential companies with ambitious solutions across AI, health and technology. Pitch My Idea ...
Allia Impact announces leadership transition as Martin Clark steps down after 30 years; Umesh Kumar named CEO
Leadership change marks continuity of mission as Allia Impact continues to champion the UKs mission-led founders ...
Oxford’s West End a new frontier of homegrown science, says Science Minister Vallance
Oxford’s West End is emerging as a new frontier of British science and technology, the Minister for Science, Research and Innovation said on Thursday, lending support to a £600 million vision that will see the emergence of a new urban district providing critical infrastructure for UK in...
Finalists announced for Cambridge Tech Week 2026 Pitching Competition
Five of the UK’s most innovative startups have been selected to compete in the live Cambridge Tech Week Pitching Competition this September. ...
WaveFX launch free event planner tool
Budgeting for your next conference, AGM or company webcast? We've launched a free event production planner to take the guesswork out of it. Answer a few quick questions about your event and get instant recommendations on equipment, crew, streaming platform and estimated budget , no obli...
Data Centres are causing idle grid capacity that is blocking Britain’s switch to electric trucks, new report warns
· Data centres typically use less than a fifth of the grid capacity they have reserved, with the twelve largest sites using just 7%, analysis of more than five million electricity meter readings shows · Report warns that power booked but never used is holding up the grid capacity hauli...
Celebrating 10 Years of Impulse: A Decade of Helping Researchers Become Entrepreneurs
As we mark the tenth anniversary of Impulse, the University of Cambridge's flagship early-stage entrepreneurship programme and another successful cohort of science and tech researchers complete the Programme, we have many reasons to celebrate. ...