Knowledge Intensive Services
A scientist's view: Why marketing matters for science
A scientist and our Advisory Board Member Farah Aladin-Foster, shares why marketing is crucial for extending the reach of your research beyond academic journals and making a bigger impact in the science and tech community. ...
Stop leaving money on the table: A guide to managing your leads better
Discover how smart lead management can double conversions and transform missed opportunities into revenue for science marketers. ...
Attribution modelling: A practical guide for science and tech marketers
A guide to attribution modelling, how to select the right model for you, and what you need to know about marketing systems that are critical to helping you connect every marketing touchpoint to real ROI and make smarter, data-driven decisions. ...
How to prove the ROI of your content marketing in science and tech
Avoid another awkward boardroom moment where the marketing ROI question leaves you fumbling- this article shows you how to prove your content’s impact with clarity and confidence. ...
How to build a content strategy that works: A guide for science and tech marketers
It’s not enough to have great content for science and tech marketers - you need a strategy that aligns with your commercial goals and drives real ROI. So how do you build one? ...
Windows 10 support ends on 14th October
You probably know Windows 10 support ends on 14th October. But did you know Teams Rooms for Windows 10 is also reaching end of support?If you rely on Teams Rooms for meetings or collaboration, you’ll need to upgrade to Windows 11 to keep it running smoothly. Don’t wait until the last mi...
Cambridge VC investment surges to $2.3 billion as science-led innovation abounds
Cambridge startups and scaleups raised an impressive $2.3 billion in 2024, the second-best year on record and almost double 2023’s $1.2 billion. ...
Why SMEs are rethinking their marketing strategy to grow in 2025
The marketing landscape has changed significantly in the past two years, and many SMEs are beginning to take notice. For start-ups and growing businesses focused on R&D, strategy, or business development, marketing can often feel like an afterthought. Yet in today’s digital economy,...
Chris Dunn appointed ABM Regional Chair for the East of England
The Association of Business Mentors (ABM) is delighted to announce the appointment of Chris Dunn as its Regional Chair for the East of England. ...
It’s International Coaching Week – the perfect time to explore the benefits of coaching
We're proud to support International Coaching Week 2025 (12th to 18th May), a global celebration of the positive impact that professional coaching can have on individuals, teams, and organisations. ...