Outline
In a world increasingly shaped by automation and AI, creative thinking remains one of the most important human skills. According to McKinsey, demand for creativity and other higher cognitive abilities will rise by 19% by 2030. This course is designed to unlock and strengthen your creative thinking - a vital skill for solving complex problems, motivating teams, and driving innovation.
Contrary to popular belief, creativity isn’t the preserve of a few “naturally creative” people, it’s a way of thinking that can be taught, practised, and improved. It requires curiosity, effort, and structure - but the results can be game-changing. The ability to innovate, adapt, and think laterally is now critical in every organisation. As Einstein famously said, “insanity is doing the same thing over and over and expecting different results.” To lead change and stay ahead, we need to challenge assumptions, define the real problems, and explore new solutions. This course provides a step-by-step process for creative thinking, starting with setting the right focus, generating ideas, and then harvesting and evaluating them. It equips individuals and teams with accessible tools to challenge business-as-usual thinking and generate fresh, impactful ideas in a collaborative and fun way.
Who is this course for?
- Anyone facing challenges that can’t be solved with conventional thinking.
- Professionals looking to enhance their personal and team creativity.
- Managers and leaders seeking to develop creative problem-solving skills.
- Teams wanting to build fresh perspectives into their work.
Objectives
This course will provide you with:
- A practical, easy-to-use creativity toolkit for idea generation and evaluation.
- Enhanced problem-solving skills and confidence.
- Skills to facilitate creative sessions in your team or organisation.
- Improved team motivation, morale and collaboration.
- Clear frameworks and tools to support ongoing creative thinking.
Course Content
This highly practical workshop shows how everyone can contribute fresh ideas and perspectives using structured tools and techniques. The course covers:
- The nature of creativity and why it matters in work.
- The creative process and the Creative Process Model.
- Tools and techniques for generating and evaluating ideas.
- Running creative sessions and capturing the best ideas.
Creativity Techniques Covered
- Reversals
- Mind mapping for ideas
- Analogies and metaphors
- SCAMMPERR
- Critical idea evaluation techniques and mapping
Action Planning: The course ends with time to reflect and plan how to apply your learning back at work.
Open Course Information
| Duration | 1 day, 09.30-16.30 |
|---|---|
| Member cost pp | £510+VAT |
| Non-member cost pp | £765+VAT |
| Details | Free parking, lunch provided |
In-House Course Information
This course is available for in-house delivery at a cost of £2,575+VAT for members, reflecting their learning discount. Please contact us for more information about non-member pricing.
The only additional cost is facilitator expenses, such as travel, where applicable. The course can be delivered in person for up to 12 delegates or virtually for up to 10 delegates.
To learn more or discuss your specific requirements, please get in touch with us.
The Trainer
This course is facilitated by Sara Jobson. Sara is a dedicated professional development trainer with extensive experience in consumer insights and innovation. She specialises in fostering self-awareness and enhancing each learner’s adaptive strategies, often using personality profiling tools and behavioral assessments in her training programmes. Sara is committed to helping individuals and teams achieve their full potential through engaging and impactful training sessions.