Microsoft (NASDAQ: MSFT), is leveraging the Bango Platform to enable resellers including Telcos, banks, retailers and insurance providers to bundle Microsoft 365 Personal and Microsoft 365 Family subscriptions as part of their customer offers. The consumer appeal of bundled media subscriptions has seen the marketing model become widely adopted, providing resellers with a powerful way to differentiate themselves. The addition of the world’s leading productivity apps to the mix of services available to bundle is an exciting opportunity for resellers, giving customers more of what they want.
“Bango and Microsoft are increasing choice for consumers. Microsoft 365 subscriptions are a compelling value add, complementing the movie, music and gaming media subscriptions offered by resellers as part of their bundled packages,” said Jim Plimmer, SVP Payment Product Strategy & Sales at Bango. “With the Bango Platform, resellers have the most flexible solution to provide a limitless variety of bundled offers. Once live, data insights from the Bango Platform optimize targeting to get the right offer, to the right people at the right time”.
This launch expands the partnership between Bango and Microsoft which sees Bango powering Telco bundles for Xbox Game Pass Ultimate subscriptions.