Sable&Hawkes came up with the creative concepts, assisted with the media buying and project managed the print and installation schedule. The campaign has a twofold objective, to raise awareness of the new Mills&Reeve office in Oxford and to target commuting lawyers to support recruitment to the Oxford office.
Having analysed the audience and the environment they would be seeing the ads in, our in-house copywriters decided to use a conversational tone of voice, for variety across the series of ads and the duration they would be running for. For the layout we decided as a team to display content without graphics, typographically, accentuating the brands corporate font and colours.
Sable&Hawkes have a long and consistently successful record in conceiving, branding, designing, managing and implementing cross-media advertising campaigns, from product placement and promotion to brand awareness and recruitment communications.
————————————————
As a branded media and content design company we help brands, products and people stand out from all the noise, attract attention, create distinction, retain interest and build meaningful connections with staff, customers, prospects and potential recruits.
If you are looking to boost your public profile, launch or relaunch a product or service or boost your recruitent then please do get in touch with Adrian in any of the following ways:
The Studio: 21 Aylestone Road Cambridge CB4 1HF.
E: adrian@sableandhawkes.co.uk
M: 07712 270198
T: 01223 303708
www.sableandhawkes.co.uk
