Communications
Windows 11’s new focus on efficiency
For the past year or so, it’s felt like every Windows update came with three new AI features attached. Some of them are genuinely useful. Some feel like they’re there because they can be.So it’s interesting to see Microsoft take a slightly different tone with recent Windows 11 preview u...
Cambridge scientist wins Lister Prize for pioneering Parkinson’s research project – backed by Addenbrooke’s Charitable Trust
A scientist whose pioneering Parkinson’s research was given early backing by Addenbrooke’s Charitable Trust (ACT) has just been awarded a prestigious Lister Prize Fellowship. ...
Deloitte digital consumer trends: over a third of consumers believe GenAI health advice is always accurate
A quarter of GenAI users have used the tool for advice about health or personal problemsHuman interaction in customer service is still the preference for consumers Four in five (81%) UK consumers don’t want AI to replace actors in film and TVA quarter (26%) of GenAI users, have ask...
#TeamArthur summit Mount Toubkal raising over £25,000
12 Team Arthur trekkers climb Mount Toubkal in North Africa for patients and loved ones in Cambridgeshire ...
Lolly: achieved 25% YoY growth with strategic marketing support
It's Lolly, a hospitality technology innovator, needed sharper focus to scale — fractional Marketing Director Mark Pearson (Eastern Counties) helped narrow its target markets, clarify messaging, and align strategy with the company's vision, delivering consistent 25%+ year-on-year growth...
Sona Insurance: Creating a Strategic System for Sustainable Growth
Sona Insurance, an independent broker, had grown through word-of-mouth alone — no CRM, no marketing history, no in-house infrastructure. Fractional CMO Stephen Rumbelow built a complete demand generation system from scratch, delivering a 265% increase in organic and direct website visit...
Award-winning cybersecurity: how FullProxy increased revenue by 135%
FullProxy, a Glasgow-based cybersecurity consultancy serving healthcare, financial services and critical infrastructure clients, had strong technical expertise but no strategic marketing capability. A Fractional CMO rebuilt its positioning from "reseller" to "trusted advisor," deliverin...
Growth in 2026: What Really Works (and What's Holding SMEs Back)
SME growth isn't being held back by lack of effort — most leadership teams are already busy. The real blocker is fragmentation: misaligned priorities, patchy data and disconnected marketing activity. This piece sets out ten growth principles TMC's Fractional CMOs see making the biggest ...
Brand building in 2026: a practical guide for SME leaders
Brand is often treated as a design exercise. This guide argues it's a commercial one — the clearer and more consistent a business is about who it helps and how it delivers, the faster it sells, prices with confidence, and grows. ...
How to build an AI roadmap for SMEs: a practical guide for 2026
Most SMEs don't fail at AI because the tools are wrong — they fail because they never built a plan. This guide sets out a practical, staged approach to AI adoption, starting with data foundations and ending with scaled, governed use across the business. ...