Digital Turbine and Bango partner to boost payment options for app developers


09-12-2021
Digital Turbine and Bango logos

Digital Turbine Inc (Nasdaq: APPS), the leading independent mobile growth & monetisation platform, and Bango plc (AIM: BGO), the global platform for data-driven commerce, today announced a strategic partnership to offer app developers more secure payment options for their end users. The multiyear, global agreement commercially launches in the first quarter of 2022.

“We are excited to work with Bango, a global leader in online payments whose clients include the world’s largest merchants such as Amazon, Spotify and Microsoft. This partnership will drive better user experiences and greater revenue opportunities for all our partners. By integrating with the Bango payment platform, we open up in-app payments through direct carrier billing and unlock new revenue streams for mobile carriers,” said Matt Tubergen, EVP Global Partnerships at Digital Turbine.

“The partnership also presents several synergies through our recently acquired Fyber and AdColony businesses that collectively support over 50,000 app developers for ad monetization. With this partnership these developers can now access direct carrier billing for in-app payments, along with Digital Turbine’s direct-to-device distribution network.”

“As Bango merchants look for better ways to reach more customers, this partnership with Digital Turbine opens new doors” said Paul Larbey, Bango CEO.

“Adding Bango Payments to the Ignite On-Device Platform provides a compelling way for digital merchants, carriers and OEM partners to collaborate, so that apps can be merchandised and monetized directly with consumers. In addition to expanding distribution and payment options, Digital Turbine’s network of 50,000 app developers can benefit from Bango’s purchase behavior targeting technology to convert more of their ad spend into paying consumers”.

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App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive.

Bango